So you’ve heard of the Web 2.0 conference, the one that O’Reilly and John Battelle have put on for the last several years, but not Web 2.2?
Web 2.2 is an alternative to the relatively pricey and invite only Web 2.0 conference and is focused on the people that put these sites together. Chris Heuer lays out the mission in his Social Media Club post here.
- Social Media will become more of a business, but will retain the power from its personal passion, unlike new media in the big dotcom boom
- More individuals will band together in networks small and large, changing the very notion of freelancing and employment
- The corporation will be forever changed, traditional media will adapt before dying completely and all companies will become media companies thereby shrinking the advertising pie
- Ultimately, Social Media will be a primary catalyst in saving the world…or bringing about our demise
Now, Chris is more an idealist than I am, but given that prognostication, Web 2.2 should attract a good crowd with interesting discussions.