CNET reports this morning about how internet marketers are “planting stories, paying people to promote items, and otherwise trying to manipulate rankings on Digg and other so-called social media sites like Reddit and Delicious to drum up more links to their Web sites and thus more business.”
Thanks for giving away all my secrets, CNET.
Seriously, though, there are certainly good ways and bad ways to use social media to market goods and services. This CNET article goes over the bad ways.