So first off, if you haven’t used Google Adwords, I highly recommend it. Besides being a great user experience, you can learn quite a bit about search terms that you might be interested in.
To feed the ego, I now have a sense of how many people are searching for ‘Randy Stewart‘ on Google over the last month. I didn’t realize that Google showed this data, but I guess it makes sense to know what you are paying for.
So, Ziki…. how much are they paying for my name? Well, I’m not an SEM specialist, but given that I have the third position when you do a search on my name and I know how much I pay when someone clicks, I’m imagining that Ziki is paying slightly less than I am.
How much am I paying, let’s just say 6x the copper version of Abraham Lincoln. I’m still interested in what Ziki is doing and I think it’s a really smart marketing campaign. They haven’t reached their 10k goal in signups just yet, so there is still an opportunity to get in on their campaign.
One reply on “Ziki ad follow up”
Thank you Randy.
We like to present Ziki as the “platform of choice for personal brand management”.
Soon we will add an interface allowing members to use their own keywords to manage their ads campaigns.
Andre/Ziki Team