Conferences Features Google

John Battelle and Economy of Intention

I had a great time at last week’s Blog Business Summit. I met a lot of people whose work I respect a great deal and people that I found that I had a lot in common with. John Battelle is someone that I hold in very high regard because he inspired me very early on.


I got an opportunity to hear Battelle speak Friday and he’s as well spoken in person as he is on his blog. The content of his speech inspired me yet again. I’ve read his book, The Search but I don’t think I truly realized how powerful an idea “The Database of Intention” truly was. Adsense and Adwords best illustrate the power of the intention economy and it is those products that have put Google where they are today.

Why FM Publishing?

Given all of that, I still have a lingering question. If Battelle truly believes intent will triumph over content, why did he start a “content” based publishing business, rather than one based on intent? I asked John that very question.

Essentially John replied that in the near term there are tons of advertising opportunities for content. To me that future seems limited. This limitation and distinction is currently being well demonstrated when comparing Yahoo’s quarterly earnings versus Google’s.

I relearned a valuable lesson that day; sometimes your idols let you down. Battelle isn’t a visionary, but he has spent his career being able to recognize them and to report on them, and in a limited way, to capitalize on them. I hope he will be able to learn the lessons he is teaching to capitalize on his Database of Intentions in the future.

Photo by Niall Kennedy.
Conferences Social Media

The Scobles’ 10 tips for a killer blog

At the Blog Business Summit this morning, Robert and Maryam Scoble give their 10 tips to a killer blog.

picture by respulveda

robert and maryam

  1. Blog cause you want to.
  2. Read other blogs. “This will make you an authority on the marketplace”
  3. Pick a niche you can own. Maryam – “Two types of bloggers some make things, break things, shake things up… others just want to talk to their friends.” Robert – “It’s a Google world”
  4. Link to other blogs.
  5. Admit mistakes.
  6. Write good headlines. “moving from subscribing to A listers to subscribing to Technorati link feeds.”
  7. Use other media. “blogging might be hard to be an A lister, but their may be no podcast” “use pictures”
  8. Have a voice.
  9. Get outside the blogosphere. “getting out and meeting people is important.
  10. Market yourself. Maryam – “oh, so its the business cards, not that you are happy to see me?”
  11. Write well. “use inverted pyramid, check grammar and spelling”
  12. Expose yourself.
  13. Help other people blog.
  14. Engage with commenters. “gets people to look at your blog”
  15. Keep your integrity

Ok, it’s more than 10, but it’s Scoble, so what are you gonna do?

[Dustin from Rain City Guide just posted his thoughts on the Scoble’s presentation]

Conferences Site News

Business Blogging Summit


This week, Seattle hosts the Business Blogging Summit from Wednesday, October 25th to Friday, October 27th. I’ll be on hand to pick up valuable tips from the folks that are there as well as meeting up with some people that I met back in July at Gnomedex.

I’m looking forward to meeting up with folks who are interested in social media, so if you are coming to the show, drop me a line so we can meet up.


Gnomedex Speakers and their blogs

I’m heading to Gnomedex this weekend as it is hosted in Seattle, my current backyard. Gnomedex is a blogger conference held annually Chris Pirillo, blogger and tech geek extraordinaire.

So, I’m a little new to the whole Gnomedex thing… I’m no insider, mega blogger, or Chris Pirillo, but I did want the 411 on who would be speaking. The Gnomedex Wiki seemed to be down, so I created a quick and dirty schedule with links to all the speakers for this weekend.

Click through for the schedule.

CES Macworld

Back to Seattle


Whew…. finally made it to the plane. I took BART this morning to the airport and naturally it was late getting me there. I’m finally getting a chance to kick back for the first time in a few days. CES and Macworld were hectic and my social calendar was pretty full while back in San Francisco for the first time since the move to Seattle.

I’m hoping to get the remaining posts up from CES and MacWorld by the weekend, so stay tuned true believers. Also, I’ll have a bit more in-depth look at the new features of iLife ’06 as it should be sitting on my doorstep when I get back

Apple Macworld

MacBook Pro hands on


I ran the new MacBook Pro (is it me, or is this a really bad name) through the paces today. My first reaction was that the machine was pretty snappy. I loaded up iPhoto which had about 6k pictures on it, rendered a couple of HD transitions in iMovie and then loaded up a demo in GarageBand and everything seemed to fly compared to my 1.5 Ghz G4 laptop. It wasn’t until I loaded up Photoshop that things began to slow down. Rosetta is pretty amazing, but Photoshop felt about the same speed on MacBook Pro as it did on mine. All things considered, once apps are rewritten for Intel Macs, they will run very quickly, but performance for non-optimzed apps was reasonable, if a little slow.

The big question that remains is battery life. Steve glossed over it with no real numbers attached to performance and the Apple rep that was there said that they are still tweaking it in the lab, but battery life will be “competitive.”

I put my order in this morning, so I’ll let you know when I get it. It’s about time Apple got back into making kick ass laptops.

Apple Macworld

Macworld gallery posted


A few pictures from the Expo today. Enjoy. I’ll be posting some hands on reviews of the MacBookPro and the iApps later this evening.

View Gallery

Apple Macworld

Intel ad posted


It’s good to see Apple reigniting the Mac vs. Windows wars, ugh.

Check it out.

Apple Macworld Portable Entertainment

Macworld Announcements

intelcoreduochip20060109.pngMacBookPro – same form factor as current, but 4-5x faster. No word on battery life, but this seems to be part of the focus, so we’ll see. Gosh, I wonder what they’ll call the new iBook?

iMac iNtel – didn’t expect this one at all. Not totally sure it makes sense, but it smells like the Apple of old (quadra – centris – powermac) replacing a product a couple of months after they’ve introduced one. Oy, glad I didn’t buy the iMac last fall.

iLife ’06 – this one was an easy one to call. Apple is the company that benefits the most from podcasting at this point and people were shoehorning their apps to do what they wanted for awhile, now they do it out of the box. New iApp – iWeb for website, podcast, vodcast

radio tuner/remote for iPod – cool implementation of a relatively unnecessary feature. Does anyone still listen to terrestrial radio anymore?

More details later. I’m off to go hands on.

Apple Macworld

Macworld Expo Today

I’ll be at Macworld Expo today following Steve’s exploits post keynote (I’ll be following MacRumor’s live coverage as it’s generally not easy to get into these things). I’ll report back later this evening about the day’s new products and hopefully give a good hand’s on report.

iLife ’06 and Intel Macs seem to be the consensus and most obvious and it makes the most sense to tweak iLife at least slightly towards people creating content for the iPod. .Mac is going down this morning during the keynote, so expectations are are high that it will also receive some tweaking, my guess, again, better enabling content creation for the iPod (podcasts, vodcasts, etc).

Here are other predictions out there –
MacRumors rumor round upGizmodo Rumor RoundupKevin Rose (
Mac Plasmas?


The Rest of CES

Now, while I was out pounding the floor of CES doing my little blog, my friends over at Engadget left no stone unturned. My devoted fans (errr… fan) may not be interested in all the things that Engadget covered, so here, dear reader, is an abridged set of links to Engadget to the best of CES.


Booth Tours


Tired Goodbye to Vegas


I’ll be posting more today and tomorrow, but for now, we’re stone cold chillin’ in Frisco waiting on Stevie’s big announcements on Tuesday. Hope to see you there.

CES Home Entertainment

HDMI is pretty

and everything else is really, really messy. If you’ve ever taken a look at the back side of my receiver it looks like something that NASA would use to launch rockets. Between 5 cables for audio and 3 for video for one frickin’ source, it makes one wonder if Monster Cable has been subsidizing A/V component development for the last 10 years.



These pictures speak volumes about the simplicity the industry is aspiring to and god, I hope HDMI is powering everything in the next few years.


Nerd Celeb Siting: Patrick Norton


Friday evening, we ran into nerd celeb, Patrick Norton while attempting a death defying street crossing in Las Vegas heading for the Wynn casino to catch Avenue Q. Patrick Norton, in case you don’t know, was the former co-host of the late TechTV’s show, The Screen Savers. We chatted for a bit and got an interesting insider’s take on the demise of TechTV and what makes interesting tv for G4’s key demographic.

If you were into the Screen Savers, check out his new show, and take it with you on your iPod.

CES Portable Entertainment

Creative Zen – Don’t buy me


I had a long chat with one of the Creative folks and tried really, really hard to like the Creative Zen Vision:M. I mean, how hard could it be to create a usable device that plays music and video. I mean, the iPod is nice and all, but this is easy, right?

WRONG. This device is not intuitive to use, it is heavy and it is thick, all things the iPod is not. When I was done with the Vision:M, they brought me the older model, the Vision to check out. The device was turned off and it took a full minute to boot into a workable state. Call me impatient, but it felt like an eternity compared to the iPod.

Please Creative, make a good media player. Competition is good for the industry.

CES Games

Dude, You’re Getting a …


…pretty smoking Dell. Dell has their new Alienware killer, the XPS 600 Renegade with 2 nVidia GeForce 7800 SLI (and up to 4 video cards) and a Pentium 4 tweaked up to 4.26Ghz. It’ll only cost you $4-7k, but aren’t you worth it?

Personally, I just want the paint job.