Moviebeam relaunches

moviebeam.jpg

A number of stories this morning regarding the relaunch of Disney’s Moviebeam service in 29 markets this year. In a nutshell, Moviebeam is a hard drive based set top box that receives movies over unused television spectrum. The box ships with a 100 movies on the hard drive and about 10 movies are swapped out each week for new ones. Movies then can be rented for $1.99 to $3.99 (catalog versus new releases) with HD movies costing $1 more.

While the service is interesting, the biggest problem that I see is that the set top box is $250 before rebates, which is a huge barrier to entry for many folks. Not to mention it is another piece of hardware to hook up to a television. I have a sense that if this service were being a promoted by someone like Apple it could be hugely successful, but with backers such as Cisco and Disney, the future of Moviebeam is fuzzy at best.

Read

(Via Zatz Not Funny)

Comments are closed.