Apple’s Showtime event

dsc_1067.jpgWhile Showtime lacked a few expected items, overall, this was a nice big present to current iPod owners and a cue that Apple has nothing to worry about from their competitors.

iTunes 7

Includes two of the most requested features automatic cover downloads and gapless playback. New cover browse mode (no secret of why they added automatic cover download, eh?) From a quick test, it seems to have better playback of video (thank god).

I just installed it on my box at home and while it did take over an hour to analyze my music catalog for gapless playback (it’s over 100Gb), it seems to have picked out most of the tracks that I would expect to be gapless(certain Beatles albums, live performances, opera). A nice touch is that those changes carry over to the iPod, which I haven’t tested.

The interface is cleaned up a lot on iTunes and includes iPod status, Coverflow views and a personal favorite, View Options that are dependent on the media type (Podcast, Video, Songs). This is super helpful in creating smart playlists.

Movie and Game Downloads

The newest bits of content on the iTunes Store (as it is know called) are movie and game downloads. All videos are 640×480(or less depending on aspect ratio) and will play on 5th Generation iPod. Movies are available in both widescreen and 4×3. A little sparse with the first set of movies as they are starting with movies from Buena Vista and Disney. Other studios are on their way and if you remember, the television store started with only ABC. Currently, there are only 75 movies on the service.

Games are a very interesting suprise as most people don’t think of Apple as being much of a games company, but my feeling is that this is aimed squarely at further differentiating the iPod from others. One fun bit here is that you can play games while listening to music on the iPod.

New iPod(s)

Ok, so not really a new iPod, but I think that Engadget named it 5.5G. It has a brighter screen and longer battery life. The 30Gb version went to Weight Watchers and is sporting a slightly slimmer look and an 80Gb model was added because they could.

Nano – 2, 4, and 8gb models that look like the old Mini shrank down to a more portable size. God I hate those colors…
Shuffle – 1Gb model with some shrinkage – looks like a matchbook.

The lack of widescreen iPod will be disappointing to many (including me), but I have to say, Apple is making a tidy profit on the current iPod and a new widescreen iPod would surely cost them more to make. Personally, I’m stoked my current 5G iPod got a new lease on life.

iTV

Steve said that this was a code name (iTV is pronounced “EyeTV“), so don’t expect it to ship with this name. This is a wireless device that will play video, audio and pictures from iTunes. It’s got HDMI and component video as it’s only video outs, so you can make your own HD assumptions here. It will launch in 2007, presumably with the real 6G iPod.

Overall, while their wasn’t a new iPod, current customers are probably pretty happy with the new features of iTunes and their current 5G iPods.

Watch the SteveNote

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