Apparently, sex sells iPods, at least according to Steve Jobs quotes in this week’s Newsweek.
In celebration of the iPod’s fifth anniversary, Steven Levy sat down with Steve Jobs to talk about the appeal of the iPod and a bit about where the iPod is going. Two quotes really stuck out at me as being a bit off message for Steve, but maybe a signal of some new marketing coming down the pike.
First, when asked about the iPod’s cool factor waning due to overexposure, Jobs’ replied, “That’s like saying you don’t want to kiss your lover’s lips because everyone has lips.”
Then towards the end of the interview when asked about sharing songs on the Zune, he comments:
It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable.
I suddenly understand why the iPod is so popular. It helps you get chicks.