Feeling much like most sequels do, the EepyBird boys are back. Bigger and better than their first video, but lacking the wonder and awe. This time, they’re getting paid by Google, not Revver.
TechCrunch reports on the deal between Google, Eepybird and their new sponsors, Diet Coke and Mentos (You’d think that Diet Pepsi would beating down their door). According to the report, this will be the first of many sponsored videos from Google Video, but this doesn’t appear to be for just anyone. Google is focusing on the top producers, rather than their typical long tail.
Unfortunately, the biggest loser in this deal is Revver, but this certainly proves their business model.