So first off, if you haven’t used Google Adwords, I highly recommend it. Besides being a great user experience, you can learn quite a bit about search terms that you might be interested in.
To feed the ego, I now have a sense of how many people are searching for ‘Randy Stewart‘ on Google over the last month. I didn’t realize that Google showed this data, but I guess it makes sense to know what you are paying for.
So, Ziki…. how much are they paying for my name? Well, I’m not an SEM specialist, but given that I have the third position when you do a search on my name and I know how much I pay when someone clicks, I’m imagining that Ziki is paying slightly less than I am.
How much am I paying, let’s just say 6x the copper version of Abraham Lincoln. I’m still interested in what Ziki is doing and I think it’s a really smart marketing campaign. They haven’t reached their 10k goal in signups just yet, so there is still an opportunity to get in on their campaign.