Product Design

RSS Winner: Looks Like It’s Feedly

I’ve been largely in denial about the pending implosion of Google Reader (aka how I read news several times a day instead of doing actual work). Unless you’ve been living under a rock, you undoubtedly know that on July 1st, Google Reader sails off into the dark night and meets its less useful brethren (I’m looking at you Google Wave) in the Google Graveyard.

I don’t love Google Reader, I need Google Reader. Like a hapless junky addicted to heroin, I obsessively turn to Google Reader many times a day. To those of you that stopped using Google Reader to use Twitter as your sole news source, you’re welcome. I’m one of the people that distill the web for you on Twitter. That shit doesn’t tweet itself.

So continuing the junky metaphor, my dealer is “retiring” and I’ve been reeling around looking for someone to deliver my RSS fix. Here are the features I need in an RSS reader:

Google Reader is the fastest RSS reader out there whether you are using a big boy browser or on a mobile device (including native applications). Part of this is superhumanly optimized javascript and part of this is design (I’ll talk about this later). It needs to be fast because RSS is filling the spaces in my day and I have no time for inefficiency while goofing off.

My primary use case for syncing is between desktop and my iPhone. Google Reader doesn’t need to sync in this case because the website doesn’t need to sync with itself.

iPad is my secondary use case and this is one area where Google Reader is pretty terrible. You have to decide between a touch optimized version (READ:small device) that just looks stupid on the iPad or a non-touch optimized version that is basically broken on the iPad.

River of News
If the feed contains a full article, it should show the whole article amoxil, rather than just the headline. Google Reader breaks this on mobile, but my swiping thumb probably thanks them for this. When I’m consuming news on a desktop app, the space bar and j/k buttons are my best friends as they enable me to whip through tons of articles very, very quickly.

The iPad gets a pass here and this is one place I use a native application, Reeder (which is also dead on July 1st, but theoretically will be resurrected “soon” in July)

Third Party Integration
There are many third party tools integrated into Google Reader, but honestly, they don’t matter as much as “Read It Later” services like Instapaper. Sometimes I don’t have enough time to read your Zapruder-like dissection of How Steve Jobs Kicked Amazon in the Nuts, but I know I want to save it in a place where I can read it later.

Other Stuff
Here’s my my junk drawer of nice to have features for a reader:

  • Folder Support (or tags) where you can read the entire contents of the folder in a “river of news” view.
  • Easy importing from Google Reader or the XML file from Google Takeout
  • Search feed contents (especially stuff I’ve already read)

Which brings us to Feedly.

Feedly Wins
Feedly has most of the above features and they are implemented in a “I don’t have to thinkright. When it started, Feedly was basically a pretty version of Google Reader – I mean, it looked nice, but wasn’t substantially better than Google Reader in any other way than looks. Feedly though, has been hard at work cloning features of Google Reader (thank you, oh, thank you for the river of news) and has won my heart.

Feedly’s mobile app offers a river of news view (after a little digging in the preferences), it can more or less operate with the speed and efficiency that Google Reader on the web does, it syncs with the web site and integrates beautifully with Instapaper.

Other Readers To Watch
For the iPhone, I really like the Digg Reader. They’ve most successfully cloned Google, but the desktop site hasn’t opened to me yet, so I can’t really make a determination there. Theoretically, they’ll also have the best integration into Instapaper as it’s now part of the BetaWorks Empire.

AOL Reader looks great on the desktop and has a super speedy mobile site, but lacks sharing and “read it later” capabilities on mobile. And I hate to say it, but I probably have a prejudice against AOL that stems from AOL being the butt of every joke during the dot com era.

It’s also worth mentioning that I haven’t tried any of the paid services (Feedbin, FeedWrangler, Fever) and while I kinda feel bad (good software & services costs money, people), I’m also really cheap and don’t mind being someone’s product.

I’ll keep watching those other services, but for now, I’m sticking with Feedly.

Other stories about Google Reader replacements:

Android Strategy

Android Users Aren’t Cheap (but cheap people use Android)

This is a follow on from Wednesday’s post Mobile Market Share vs Usage .

I’ve been thinking a lot about why web usage numbers for Android devices (and app purchasing/usage) is so much lower than iOS. Specifically, it seems that the majority of Android users don’t use the “pocket computer” capabilities of their smart phones like iPhone users do. I think the answer is really quite simple: Android phones are “selling” so well because they are the easiest & best phones to get for free.

So who uses Android?

Most of the Android users I know are hardcore geeks and many of them are developers and from the very beginning, I’ve understood why these guys were Android users. You can customize anything and everything on an Android phone. Don’t want the phone to ring when an ex-girlfriend calls? There’s an app for that. Don’t have the latest OS because your carrier sucks? Easy-peasy, just root the phone and update the OS yourself. Wrote your own app and want to give it to your friends? Yay! No stupid Apple hoops to jump through to get it working.

“I Just Want a Phone”

The other set of Android users I know are people that are far from geek. These non-geeks seem to use their phone a lot differently than the hard core geeks I know. They actually use them mainly as phones. Weird, right? And where, 5 years ago, I bought a pocket computer that occasionally rings, this group of people only need a mobile phone to make and receive calls.


NOTE: Not actual Android users

They don’t really care that you can check Facebook on the go. They don’t want to capture, edit and share a movie trailer they made with their kids. The don’t need see LOLcats while waiting in line for the grocery. And they certainly don’t want to play Words with Zombies.

They want to make and receive phone calls. They might want to take pictures. They might want to send and receive text messages (or they feel compelled to by others). Most importantly, they don’t want to spend anything on a mobile phone. And based on usage data, I suspect that is this group of users make up the majority of the Android base.

Free is powerful

I have a hypothesis that many people who would have normally bought a feature phone (or “basic” phone in telco parlance) are now buying smartphones and while I think there might be a lot of reasons for this, I think the biggest reason is that it’s hard to not buy a smartphone. More specifically, it’s hard to get a feature phone for free.

To illustrate this, let’s go on a walk down the virtual aisles of the major US mobile carriers and see what they have available for free (as of May 30, 2013):

  • AT&T – 2 basic and 21 smartphones
  • Verizon – 6 basic & 6 smartphones
  • Sprint – 9 basic and 28 smartphones
  • T-Mobile – 2 basic and 4 smartphones

Free feature phone selection is pretty slim at most carriers and many of the “basic” phones look a great deal like smartphones further confusing customers who might be looking for “just a phone.” If a customer comes in looking for a free phone, it’s not hard to imagine a Verizon salesperson pushing last year’s excellent (and free) Samsung Galaxy S III over Apple’s (free) 3 year old iPhone 4. I love my iPhone and if you asked me which free phone to buy, I’d be hard pressed to recommend the iPhone 4.

So basically, a person who wants “just a phone” and doesn’t want to pay anything for it, is now getting a smartphone and that smartphone is undoubtedly an Android device. And that brings us back to where we started – I’ve never thought that all Android users are cheap, but the cheap users are definitely using Android.

Android iOS Mobile Strategy

Mobile Market Share vs Usage

When I started developing a mobile strategy for Cheezburger, I dug into the data to discover which devices were most popular and what platform(s) my company should devote our limited money, time & developers to and quickly came to two conclusions: there were more Android devices on the market, but iOS users were more active.

Android is winning?

It felt like every month there was a new report regarding the ever increasing number of Android phones being sold and how Apple was losing the mobile OS war [ref]I’m not going to talk about profit share vs market share. Go read Daring Fireball for that.[/ref] just like they lost the PC wars. Most recently, Gartner reported first quarter 2013 sales of Android phones were four times greater than iOS. Given the sheer numbers of Android users, why would anyone develop for iOS first or at all?

Usage matters more

As an app developer, number of phones shipped or activated is interesting, but somewhat irrelevant. [ref]I say “somewhat” here as a hedge for a possible future when people start to use their Android devices as pocket computers instead of just a big screen phone[/ref] Usage is what really matters and looking at that data is pretty convincing. Given that app usage number for (at the time) a non-existent product are hard to come by, I used our mobile web traffic as a proxy for demand by platform. iOS web traffic for our sites was roughly 2 to 1 over Android and according to Netmarket, worldwide mobile Safari (iOS) had a 59% market share vs the default Android browser’s 23%. Most other browsers are pretty much a rounding error.

Mobile browser data q2 2013 4

(Source: Netmarketshare)

Pocket computers vs phones

So there are 4x the number of Android phones sold in a quarter, but 2 to 3 times as many iOS users actively using web sites, what’s wrong with this picture? I’ll get into theories about that in a future post, but currently, iOS users are using their phones more as pocket computers than Android users are. Given that, I know that I wanted to devote most of our efforts into iOS.

At last night’s kickoff to the All Things D Conference, Tim Cook laid it out a bit more succinctly – “What the numbers suggest over and over again is that people are using our products more.” If you are developing mobile products, you have to ask yourself, do you want to be exposed to the largest number of users or the largest number of possible devices?

Should you ignore Android? Well, no. Android’s usage numbers are growing and I think perhaps before long Google’s strategy may overtake Apple. That said, I think it’s safe to adopt the strategy that many have and to develop for Android second depending on the product you are developing.

How did it work out?

We released both apps around the beginning of December and when I left at the beginning of May, Cheezburger’s Android app usage trailed iOS by a larger margin than the web stats, but my hypothesis that web stats would be an indicator of app usage was correct and the bet was a good one to make.


Thoughts on SXSWi 2013

I got back late last Wednesday night from this year’s South by Southwest Interactive Festival (aka “spring break for nerds”) with my head full of new ideas and my body sore from abuse. This was inspired by Scott Porad’s list of learnings and when I read his, I realized that mine were completely different, illustrating how different an experience SXSW can be for different people.

– Tiny cheap computers (Raspberry Pi), 3d printing (MakerBot), practically free sensors & low power connectivity (Fitbit) are an amazing marriage that will create a future I can’t predict (but it’s happening now). The Raspberry Pi is about the size of Altoids tin, how small can this go? What other applications can a connected, low powered sensor drive? I think the key to this future is thinking about what we can (or should) do with all this power. No one wants SkyNet, but I think there are other more pleasant possible outcomes.

Peter Thiel has a depressing outlook on the United States, but in some ways, it’s hard not to agree with him. I guess I should move to China if I want happy times?

John Biehler reminded me that hobbies can lead to interesting new things to work on. Everything I’ve been successful in life doing has started off as a hobby.

– Most product people wrestle not having enough capacity to do all the things they want to do. Capacity to build still outweighs deciding what to build.

Canadians are awesome.

– Creating a social/mobile/local marketplace is super difficult, but if you nail it, you can own it. The trick is identifying the market and starting VERY specifically (a neighborhood or a demographic in a city). Some examples include Zaarly & Lyft.

– There are lots of hosting companies that offer hosting for free for a limited amount of time. Img.ur used 3 providers before moving into AWS. Bootstrapping means a level of frugality that might be tough for people who are accustomed to having the “best” or “easiest”

– Having a team of crack networkers working together and understanding each other’s agenda’s is a great way to divide and conquer (even if we were the “Grumpy Old Men” of the Internet).

Brisket at Stubb’s is really, really good.

Conferences Quantified Self SXSW

Abusing My Body at SXSW

This past week, I was in Austin, Texas for this year’s SXSWi Festival. This is my sixth time at SXSW and I always return a little rougher than when I left. This year, I have stats!

Fitbit SXSW

I took roughly ~15,000 steps or put another way, walked about 7 miles a day, including two travel days, which reduce the averages a bit. While there are lots of ways to get around without walking (cabs, petticabs, HootSuite buses), walking is usually your fastest way to get short distances. ProTip: always bring 2 pairs of shoes.

A little less measurable was the undesired side effect of talking loudly at parties as my voice is still a little scratchy. RAWR.

About Stewtopia

Theme Hacked

Sad MacSo, a little while back my WordPress theme was hacked to serve up all sorts of awesomely terrible, hidden links to a number of sites that I normally wouldn’t link to. It took a little while to track down the source of the issue and once I did, it seemed the easiest thing to do was to remove the theme and start from scratch.

The blog looked the same for a really long time, so even going with the theme you see today, Twenty Twelve, (aka default) it feels fresh to me. I’ve made a deal with myself that I won’t poke around in the CSS or change the theme (ok, I set Helvetica as the default font) until I’ve posted at least 10 more posts. Maybe its fresh, new, uninspiring look will inspire me to spend a little more time blogging.

Ignite Seattle Photos Pictures

Photos from Ignite Seattle 12

Here are my favorite photos from Ignite Seattle 12

Buster Benson - Ignite Seattle 12

Buster Benson

Karen Cheng - Ignite Seattle 12

Karen Cheng

Adam Phillipp - Ignite Seattle 12

Adam Philipp

Joel Grus - Ignite Seattle 12

Joel Grus

Gregory Heller - Ignite Seattle 12

Gregory Heller

House of Cards

House of Cards

See all my photos from Ignite Seattle 12 on Flickr

Ignite Seattle Photos

Photos from Ignite Seattle 11

Jacob Appelbaum  - Ignite Seattle 11

Jacob Applebaum

Todd Bishop - Ignite Seattle 11

Todd Bishop

Roberto Hoyos - Ignite Seattle 11

Roberto Hoyos

Roy Leban - Ignite Seattle 11

Roy Leban

Lisa Bronwyn - Ignite Seattle 11

Lisa Bronwyn

Jenny Lam - Ignite Seattle 11

Jenny Lam

More in my Ignite Seattle photostream on Flickr

Photos Pictures

Photos from Ignite Seattle 10

Here’s a few pics from last night’s Ignite Seattle. Feel free to use any of my photos with attribution and a link back to where you found them.

Seattle 2.0 Award for Ignite Seattle
Ignite’s Seattle 2.0 Award

Mark Selander - Ignite Seattle 10
Mark Selander

Matthew Inman - Ignite Seattle 10
Matthew Inman – “The Oatmeal

Andy Sack - Ignite Seattle 10
Andy Sack

Matt Harding - Ignite Seattle 10
Matt Harding – “Where the Hell is Matt?”

Speaker Wrangling - Ignite Seattle 10
Speaker Wrangling

These boots were made ... Ignite Seattle 10
Beth Goza’s Boots

You can find more in my Flickr stream.

Conferences Photos Twitter

140TC – The Twitter Conference

I was down in LA for the Twitter Conference, 140TC, last week. The conference was slated to be the intersection of Hollywood and Silicon Valley, which might be two of the weirdest places on earth. The conference didn’t disappoint. I mean, where else could I meet Tony Robbins, The Iron Sheik and Biz Stone, all on the same day?

Huge thanks to conference organizers, The Parnassus Group (and my pal, Jason Preston) for putting this fantastic conference together.

Photos from 140tc

Needless to say, I snapped a few pix that I’ve posted below. Naturally, there are more on Flickr.

Biz Stone @ 140tc

Biz Stone of Twitter
Tony Robbins - 140tc

Veronica Belmont - 140TC

The Iron Sheik - 140TC

Guy Kawasaki - 140TC

Conferences Ignite Seattle Photos Video

What do you do with all those photos?

What do I do with all those photos? This is a question that I frequently get asked from folks at events I photograph.

At the last Ignite event, I took 1600 photos and posted 46 of them (just about 3%). Not all of the unposted photos were duds, but they weren’t as good as the photos that I did post. While I want to thoroughly cover an event, I try to post only the best photos of the night.

Portraits in a Dark Theater

Taking pictures at many events (especially Ignite) are challenging due to unique and difficult lighting situations. Couple that with people who are moving around a lot and talking about something that they are passionate about, capturing a passable photo, let alone a good one can be hard.

I aspire to always 1. make the person look as good as possible and 2. capture the essence of the speaker and their material. Occasionally, I succeed.

Looking over my shoulder

Here’s a quick, three minute video (really a super-fast slideshow) that shows you the photos I posted among all the pictures that I took. Hopefully it conveys the pruning and curating process I go through before I post a photo set.

You can watch the HD version on YouTube and the final photo set from Ignite Seattle 7 is here.

Links Macintosh

Last Week’s Links and Comments

Here’s the best of what I shared elsewhere last week.

50 Free Resources That Will Improve Your Photography Skills
Yet another great collection of web resources from Smashing Magazine.

Canon 7D gatling gun shooting 8 FPS of awesome – Engadget Video
I frequently photograph people in dark settings. In particular at a local geek event with 5 minute talks (Ignite Seattle), I’ve got a short time frame to capture a good image or two. ANY edge will help.

Frankly, the higher usable ISOs will be of more use, but I can’t help but think of how nice that bigger buffer will be.

How to Build a Hackintosh with Snow Leopard – Lifehacker
I’ve wanted to do this for a long time. Glad to see it’ll work with Snow Leopard.

Why your Web content will look darker on Snow Leopard – John Nack
Apple’s gamma switch from 1.8 to 2.2 explained.

How to Tweet From Anywhere in Snow Leopard
Handy little overview of creating a “Service” in OS X Snow Leopard that allows you to tweet or create a Facebook post.

Events Gnomedex Photos Pictures

Gnomedex 9 Recap in Photos

Filed under: better late than never.

Gnomedex 2009 marked my 4th Gnomedex and it seems that they get better every year. Gnomedex has always made me think in ways I hadn’t thought, meet people I had not met and do things I wouldn’t otherwise do. I view going to Gnomedex as a kind of engineered randomness with known constraints.

Gnomedex is also a place for me make new friends and to catch up with friends that I don’t get to see all that often. This year was no different (although I did miss one person in particular). Drop me a line if I haven’t said hi after this year’s Gnomedex.

Words, rather than photos

If you’re looking for a wrap up or summary of Gnomedex 2009 in words, rather than pictures, here are few of best that I’ve read.

Gnomedex 2009 Pix

Here are my favorite pictures from this year’s Gnomedex (some of which have been posted over on my photoblog).

Frank Eliason (@comcastcares) - Gnomedex 2009

Frank Eliason – ComcastCares

Betsy describes Bing's ad budget - Gnomedex 2009

Betsy Aoki

Gnomedex 2009

Printed head from Bre’s Maker Bot 3d printer.

Lee LeFever and Kris Krug - Gnomedex 2009

Lee LeFever and Kris Krug

Fierce Buzz - Gnomedex 2009

Danielle Sipple (@fiercekitty) and Buzz Bruggeman

Mark Horvath - Gnomedex 2009

Mark Horvath

Amber Case - Gnomedex 2009 (crop)

Amber Case

Beth Goza (crop) - Gnomedex 2009

Beth Goza


Big thanks to Chris Pirillo and all the folks that put on Gnomedex every year. Their tireless hard work that makes Gnomedex very special to me every year is very much appreciated.

More photos from my Gnomedex 2009 photoset

Photos Pictures

My Photos Have Gone Big Time

When I edit my photos, I view them on a 24″ monitor full bleed. Once I’ve picked the photos I’m going to use, I upload them to Flickr where they are chained for eternity at 500 by 333 pixels. Sure, you can go to the bigger size, but Flickr doesn’t really encourage it.

The Big Picture

About a year ago, I discovered a wonderful site, The Big Picture, curated by Alan Taylor at, the online home of the Boston Globe. If you haven’t been to the site, I apologize for ruining your productivity for the next couple of hours.

The basic idea behind the Big Picture, is that photos that might only be shown in small form on a newspaper cover or Web site, are blown up to about 1000 by 660 pixels. Certainly big enough to see the details, but more importantly, big enough to see what the photographer saw and hopefully, to tell their story.

Photo Blog, but BIG

In my humble way, I’m imitating the Big Picture at least in that I wanted to display my photos in large form. Many pictures I take are dark, as I eschew flash (mainly because I don’t have an external one), but the details are there, provided the image is large. The photos load quickly (thanks, Flickr) and I’ll only be posting a maximum of one a day.

So, with that, I give you, in all it’s pixel wasting glory my new photo blog at This week, in honor of Gnomedex, I’ll be posting some big pictures from past events.

.How To

Using Yahoo! Pipes to Find a Job

I’ve recently had the distinct pleasure of looking for a new job. Job seeking, even when we’re not in a tough economic climate isn’t fun. Here’s a little tutorial to make it a little easier.

Broaden your job hunt

When looking for a job, you don’t want to limit your search to one Web site as employers post different jobs to different sites. Pulling all of these job resources into one feed can be quite handy and a one time effort can make subsequent searches even easier.

Additionally, some sites, like Craigslist, don’t allow boolean operators in search and/or don’t offer other advanced search options. Sites specific to job hunting like Indeed, Simply Hired, and do provide better search constraints than Craigslist, but ultimately, visiting all of these sites and keeping where-you-saw-which-listing straight can be difficult and time consuming.

Enter Yahoo! Pipes

Yahoo! Pipes is a service designed to help normal people build custom RSS feeds that can then be reused in other places. Pipes can help you accomplish this with no programming skill required.

I pull all new job listings for the search terms “product manager” and “program manager” in Seattle into Google Reader for later viewing, as it makes it easier for me to know whether or not I’ve seen a job listing. If you don’t use an RSS reader, you can view feed results directly on the Yahoo! Pipes web site.

I was inspired by Dawn Foster’s Yahoo! Pipes 2 Minute Vanity Feed Demo video which taught me how to build a custom feed to help track news about me and my company. I based my “Find a Job” Pipe on her demo as it was simple to follow and allowed me to “de-duplicate” job postings.

Rolling your own own “Find a Job” feed

Indeed, Craigslist and SimplyHired make RSS feeds available from the searches that you type in. I’m sure there are others, but I found these sites most useful.

  • Look for the RSS logo or search the page for the word “RSS.”
  • Copy and paste that URL into a text file.
  • Go to my pre-made, job-finding Pipe.
  • Next, click “clone.”


  • Once you clone the pipe, you can then create your own copy.
  • Click “Edit Source,” you’ll be presented with a window that looks like this:
Yahoo! Pipes: editing 'Find a job'

  • Replace all the URLs in the “Fetch Feed” module with the ones that you copied into your text document then click “Save.”
  • Finally, click “Run Pipe.”

Run Pipe.png

You should get something that looks like this.


Thanks for reading. Let me know if you found this useful or if there are any changes that you would suggest to make this Pipe or tutorial better.

About Stewtopia

New Cards

Ordered my new “personal” business cards last week from This time around I decided to go with a Stewtopia branded fruit flavor theme to match the stick of gum that these cards resemble.

Hopefully, they’ll arrive before Gnomedex this weekend.

stewtopia_moo_card_apple copystewtopia_moo_card_lime copystewtopia_moo_card_orange copystewtopia_moo_card_lemon copystewtopia_moo_card_brownie copystewtopia_moo_card_aqua copystewtopia_moo_card_blueberry