What is pretexting?
I’ve only kinda sorta followed the whole HP fiasco, but here is Valleywag’s explanation of what the hell pretexting is.
Draft chapters of the new book Paul Gillin about blogging and the influence it has in the world. Paul wrote the book to “help marketers understand the changes that social media are creating in influence patterns in their customer base.” [via MicroPersuasion]
Apple Rumor Roundup Roundup
It’s “Showtime” for something from Apple tomorrow. Here’s a list of the prognosticators: