Building Community Social Media Social Media Marketing

Ziki – free advertising for bloggers

ziki logo.jpgOr anyone who has ever used a social network or a service with feeds…

I love the idea of aggregating all my social network data and social media contributions into a single place, but they have made a somewhat kludgy effort at doing so. I certainly did a bit more clicking than necessary. Here’s my page.

Building Community

To attract people in an already crowded space, they are promoting their first 10,000 users by buying ads on Google, MSN, and Yahoo!. Marketing members’ content appeals to their egos and in turn gets more users to the site through the ad spend.

I’m imagining that buying name based keywords is relatively inexpensive with few people actually clicking. Arguably, this is the best, if not least expensive, way for a growing social media site to spend money in text advertising.

Bottom Line

Ziki is definitely an interesting concept but it seems like I’d just want all of this stuff aggregated on my own blog. If they master the art of publicity for their members, it certainly would be a valuable service for those looking for an audience.

[via Paul Stamatiou]