From the category archives:

Marketing

Zillow – Make Me Move

by Randy Stewart on December 7, 2006

in Marketing, Social Media Marketing

Zillow unveils its latest feature tonight, Make Me Move.

The idea is pretty simple, set a price that you would be willing to sell your house for and wait for the offers to come in. Ok, this is a bit gimmicky, but fun nevertheless.

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Of course, this is a pretty good way to get people to give Zillow a little more info about your home.

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But at least I can finally move my house down the hill where it belongs.

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Moving is a pain in the butt, but we all have our price.

TechCrunch has more on Z’s other new features, the Real Estate Wiki and free listings for agents and sellers.

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Links for Monday, September 18, 2006

by Randy Stewart on September 18, 2006

in Links, Marketing, Social Media

atlasgloves.jpg

Build your own Atlas Gloves
Here’s a bit of extreme nerdery, but I’ve got a keen interest in alternative interfaces. Link contains instruction about how to make LED gloves that create an alternative interface to Google Earth. I’ve not tested these gloves, but look like a great weekend project.

YouTube, Warner Music in ad share agreement
Warner Music will provide it’s entire music video catalog for YouTube users to remix and reuse. Warner will get a cut of all advertising associated with their videos and their derivative works. Sadly, for users, they get nil for there efforts. PaidContent postulates that this is the model for deals going forward. Still, this is a step in the right direction.

24% of Gen Y reads blogs
Hmmmm… I think their might be something to this whole blogging thing. Marketers take note. [via MicroPersuasion]

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How to beat the iPod

September 18, 2006

The Zen Vision W launched in the US today and I took a look at the specs on Creative’s website. Looks like a pretty cool product, but they’ve got some work in the marketing department. Maybe they figure this thing will market itself.
Apple has probably the best marketing team in the consumer electronics [...]

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Job Interviews

September 5, 2006

I’m a terrible interviewee. I get nervous. My palms sweat. My throat dries. My mind blanks. When I’m in an interview, I rarely show the dynamic, confident, fun, creative person that I am.
Seth Godin talks today about how bad the interview process is and how the best way to bring [...]

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Small Business and Social Media

September 5, 2006

A very good friend of mine is relaunching her seasonal store in San Francisco this fall. It’s a really great non-profit business that sells items made by local artists. I talked to her the other day and was trying to convince her that even though the store is local, she should try to [...]

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